Custom Counter Mats

Printed to Any Shape and Any Size

Custom counter mats turn the one piece of countertop your customer already looks at into branded space that works for you — on the register, the bar top, every counter your customers already look at. Design yours online in minutes: pick a shape and size, drop in your logo, and see exactly what you’ll get before you request a quote.

Custom counter mat design being created for a business countertop

What goes on custom counter mats

Most orders start with a logo. From there, it is whatever you need the mat to do: a QR code to your menu or review page, a seasonal promotion, service pricing, loyalty program details, safety information, or a full edge to edge design. Because every order is a batch of custom printed counter mats produced to that specification, nothing is locked to a template, so the design is always yours to define.

Custom printed counter mat artwork with logo, QR code and promotional design elements
Custom counter mat used for advertising and in-store promotion at a retail counter

Counter mats for advertising and in store promotion

A counter mat sits in the one place a customer cannot avoid looking while they wait. Since that dwell time is guaranteed, it is different from a poster or a window cling that people simply walk past. Brands use counter mats for advertising because the impression is repeated, the dwell time is long, and the cost sits with the counter rather than with the media buy — the same reasoning behind in-store advertising generally, as covered by the Path to Purchase Institute. Suppliers and distributors also use branded counter mats as co op advertising placed in their retail partner stores, and our guide on ordering counter mats wholesale covers what to know before placing a larger bulk order.

Choose your counter mat type

The material changes how the mat looks, how long it lasts and what surface it suits.

Since every unprinted area is left see through, the mat blends into the counter it protects.

The shifting visual effect catches the eye under store lighting, however the mat is positioned.

Since specials and prices change often, this surface is built to be written and wiped daily.

Because it holds firmly to metal surfaces and displays, it stays put where a standard mat would slide.

Two designs on one mat, flipped as the campaign changes.

Because hygiene matters most in pharmacies, clinics and food service counters, this surface is built for exactly that use.

Although it lifts easily, it leaves no residue behind when relocated.

A low profile finish that sits almost flush to the counter.

A slip in pocket so you swap the printed insert yourself.

The same swap in design in standard stock sizes.

A fabric surface with color dyed into the material.

Since it takes daily abuse without wearing down, this surface is built for heavy use counters.

Personalized counter mats for any counter

We cut to shape and size, so personalized counter mats fit the counter you actually have rather than the nearest standard rectangle. Rectangle, rounded rectangle, square, circle, oval or a custom die cut outline that follows your logo. Thickness is specified per order in millimetres, matched to how much wear the counter takes.

Who orders custom counter mats

Tape measure on a retail counter for custom counter mat sizing

How ordering works

01

Tell us your spec

Since every order starts here, tell us the counter mat type, shape, size and thickness.

02

Send artwork

Send your logo or design, or ask our team to lay it out for you.

03

Approve the proof

Before anything is printed, we send a proof for approval.

04

Into production

Approve the proof and your order goes into production.

Frequently Asked Questions

What sizes do custom counter mats come in?

Any size. We cut to the dimensions of your counter, so tell us the width and height you need and we produce to that.

A logo or design file at high resolution. Vector files such as AI, EPS or PDF give the sharpest result at any size. High resolution PNG and JPG also work, provided the file is large enough for the printed dimensions.

Yes, and it is one of the most common requests. QR codes on counter mats are used for digital menus, review links, wifi access, loyalty signup and online ordering.

If you expect the message to change often, look at the Interchangeable Counter Mat, which takes a printed insert you swap yourself, or the Dry Erase Counter Mat for messages you rewrite daily.

Yes. The 2 Sided Counter Mat carries a different design on each face, so one order covers two campaigns.

Request a quote for your custom counter mats

Send us your specifications and artwork and our team will come back to you with a quote. Tell us the mat type, shape, size, thickness and quantity, and include your artwork if you have it ready.